I’ve spent my career learning how spaces make people feel, not as a theory, but as a practice. From stereoscopic film compositing to virtual production to experiential design, every step has been about the same question:

what does it take to make someone feel genuinely present somewhere?

I grew up moving. Vancouver Island, Winnipeg, across the GTA. It gave me an unusually clear eye for what makes a place worth returning to. I’ve trained and worked across Ireland, The United States, and Canada, and I’ve had the privilege of designing experiences for some of the most demanding creative organizations in the world. I can’t always talk about that work. But it shaped everything.

What I do now is originate and oversee immersive built experiences, defining how a place feels, moves, and evolves, and protecting that vision through every stage of design and construction. I work at the intersection of cinematic storytelling, experiential architecture, and emerging technology, using Unreal Engine not just to visualize spaces but to research them, testing light, atmosphere, rhythm, and collective experience before anything is ever built.

Every place deserves more than what’s expected of it.

— Sheida Sims